Consumer Electronics

Boosting Sales Through Branded UGC Content

VODANA

Boosting sales through quality UGC content for Vodana's GlamWave curling irons

U.S. · TikTok, Instagram, YouTube

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Background

Founded in 2000, Vodana is an established Korean hair beauty product brand specializing in curling irons.

Vodana reached out to us for influencer marketing management to increase brand awareness for its GlamWave curling iron.

What we did

We worked with Vodana to recruit influencers on Instagram, YouTube, and TikTok.

By following Vodana’s influencer requirements, we successfully recruited influencers based on brand fit and curated high-quality UGC content through a rigorous content quality control process.

Result

Curation of high-quality UGC content with an average engagement rate of 6.10% across all channels.

6.10
%
average engagement rate by views (TikTok)
8.64
%
average engagement rate by views (Youtube)
5.10
%
average engagement rate by followers (Instagram)
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