We conducted market research, revealing a strong consumer preference for antioxidants and multi-purpose skincare products. Instagram Reels and YouTube were chosen for their effective content delivery. Community hashtags like #dalbaglow and #truffleglow were used to connect with consumers. The campaign also utilized the “European Summer” theme to emphasize d'Alba's Italian origins. We teamed up with reputable skincare influencers known for their educational content to inform their audience about the benefits of white truffle as an ingredient, aiming to achieve high impressions and community presence. Through #TRUFFLEGLOW, we worked with the brand to expand its consumer community, fostering connection and engagement.